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November 10 2011
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PDD

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People Made: Looking back at the influence of Nokia

On approach to the Design Museum I didn’t really know what to expect from the Nokia ‘People Made’ exhibition that was shown a very short run over last weekend.

Billed as a show of ‘Nokia products that changed the world’ I was looking forward to a nostalgic walk down communication memory lane.

I wasn’t disappointed, straightaway being met with a wall display of colourful Nokia 5110 fascias. It was great to think about the facet of personalisation in communication devices which Nokia were probably the first (or at least the biggest and boldest) brand to put across to the consumer.

Straight away I was taken waaaaay back to the late 90’s, seeing the Nokia 7110in all its scrolling glory. The 7110 was billed as a ‘phone of the future’ thanks to the slide release over the keypad and handy scroller holding the power to the menus  navigation. The ‘Neo’ was even used as a prominent display of technology innovation in the then ground-breaking film, The Matrix.

The images on display really made me think about the huge impact that Nokia has had on the way we communicate with each other. The above illustration shows how camera picture quality has increased and grown in size over the last ten years, signifying how image quality is now paramount to phone devices for consumers.

Much has been written about falling share prices and Nokia falling out of favour amongst developed markets, but less focus is placed upon Nokia’s importance in the worlds flourishing emerging markets.

Video interviews with prominent Nokia designers such as Stefan Pannenbeckershed light on Nokia’s place in the next generation of phone users. Some interesting musings were around the ubiquitous nature of communication via mobile and  smartphones  – and how we’re not yet at the point of natural and automatic acceptance of the functionality of the technologies we use.

Nokia’s place in the communications market is still incredibly important, with 1.1 billion of the world inhabitants currently using Nokia phones as their main point of contact. These numbers aren’t arguable – they are still such a huge driving force in a market that is still very quickly growing and adapting.

 

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Posted by PDD
@pddinnovation

Languages spoken: Global.
The last thing that inspired me: Design and Innovation.
My dream project: A project that makes a difference in the world.
My obsession: Develop successful, award-winning and world-first products and experiences.

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