April 30 2014
Posted by


Share this post
PDD features in TechRepublic: Wearables and fashion – blending the two will be a key to success

Wearable devices are still trying to gain a solid foothold with consumers. The concept is already boring some, so PDD’s Simon Lamason talks to TechRepublic on what manufacturers can do to figure out how to appeal to the masses.

“I see wearables becoming much more integrated and hidden on the body and continue to get more powerful and as the sensors get smaller and smaller. Why is it on my wrist, why isn’t it embedded in my shoe or my clothing? If you hide it, it avoids having to be a fashion item.”

To read the full article visit

Share this post

Posted by PDD

Languages spoken: Global.
The last thing that inspired me: Design and Innovation.
My dream project: A project that makes a difference in the world.
My obsession: Develop successful, award-winning and world-first products and experiences.

Image credit Misfit Shine is a fashionable fitness wearable. Image: Misfit