Tristram Keech, Principal – Industrial Design and Matt Candy, Senior Consultant – Technical Design, popped along to the Geneva Motor Show this month and have returned full of thoughts and photos. Far too many for one blog post, so this has now become a series of two. And this is the first.
Back to Small
Expanding functions come at a cost. Small cars have accommodated features as standard that increase the size, and hence, the mass of the car. These days a basic car has more chance of remaining small and fuel efficient. The VW UP sets the scene.
Brand extension gone bad
It seems many manufacturers want to access every part of the market. As this Bently SUV illustrates. A stretch too far?
There is, it appears, a new langauge for car Top Trumps. A language that is not yet standardised, prioritised or understood. A hundred years of motoring has given us things like:
Top speed in mph or kph
Engine size in litres or cubic inches
Miles per gallon
A hundred years and these units are still not standardised or necessarily relevent. Now manufacturers are issuing data about range, pollution, charging times etc. Consumers are faced with a bewildering set of data in different units, which makes comparing different technologies extremely difficult. The small ads for second hand cars will make interesting reading in a few years time.
Rebirth of an 80’s Classic
Has Honda’s launch of the NSX concept just won them the title ‘beautiful, fast car’ before Jaguar can get their CX75 into production? Like the Jag, it will have a hybrid powertrain but will its clear departure from the simple aesthetic of the original attract the sales?
Good news Top Gear watchers
The Dacia Lodgy was at the show
Eveyone is plugged in
So there you have it. The second post in this series will come soon.
Posted by PDD
Languages spoken: Global.
The last thing that inspired me: Design and Innovation.
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