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May 9 2013
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Sarita

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Kitchen Futures: Time starved, health hungry

Kitchen Futures is a series of posts over the coming weeks, taking a glimpse into the future of home cooking through five trends spanning from short term to long term. Join us on a journey through the culinary landscape where we look at; how social and cultural changes are affecting the way we cook, what newly inspiring techniques will shape the future of cookware and what impact technology will have as it becomes more integrated and ambient in the future kitchen.

First up in our Kitchen Futures series is: Time Starved, Health Hungry…
Convenience cooking has come to represent ‘unhealthy’ and ‘poor quality’ in Western cultures. Ready meals and food quick fixes have been dominating the media with high salt, high sugar, links to obesity, poor nutrition – and more recently quality and origin.
Healthy cooking and eating had become the hot topic from homes to governments.
But with work/life balance continuing to shift, traditional family eating habits becoming even more fragmented and the obsession with streamlining almost every aspect of life, the desire for convenience has never been higher.
As the juxtaposition between ‘convenience’ and ‘health’ continues to add complexity to the lives of consumers, the question of – what will be the future of convenience cooking? – is open for definition.

Smart solutions that create a balance between time, taste and health will ultimately win over consumers by integrating seamlessly into modern life and creating newly engaging and desirable cooking experiences.


Featured and above image credit: PDD

Convenience of the future will no longer mean unhealthy or poor quality…
Think…
Redefining classic techniques – origami inspired cookware made from alternative materials, pre-folded and pre-formed, offering speed and convenience.
Speed = distance/time – equipment enabling fewer steps and appliances with faster and more efficient cooking methods for ‘made-from-scratch’ dishes, as they become the new symbols of healthy cooking.
Process disclosure – smart packaging (transparency, traceability, openness) and digital enablement (first read systems, super-intuitive, fast & slow modes) will come to represent quality.

Digital sous-chef – smart cooking appliances and systems that learn actions, make preparations and recommendations.


Image credit:

01 >Paper vase cover by Pepe Heykoop 
02 >Strike Matchbox for Hay by Shane Schneck & Clara-von-Zweigbergk 
03 >Mabel sofa, designed by Donna Wilson, manufactured by SCP
04 >Ikea Cook Book: Hembakat är Bäst, imagery from Brklyn Girl  
05 >Conflict Kitchen, photography by Renee Comet  

06 >Fold paper bags by Ilvy Jacobs

Directions to consider when translating this trend:
  • Intuitive forms and layout
  • Simplification and clarity in first read
  • Glanceable graphics and UI
  • Visual step-by-step
  • Origami geometric structures
  • Functional folds creating instant vessels
  • Amplification of colours associated with health and well-being to give modern fresh twist.
  • Contrasting combinations create a jarring play
  • Natural neutral tones grounding bold colours
  • Repetitive patterns
  • Functional pattern derived from structures
Check out our second instalment in the series, where we take a look at how increased urbanisation and growing populations are affecting home cooking.Read more from this series:
Kitchen Futures: Compact Cook
Kitchen Futures: Digital Chef
Kitchen Futures: Home Heston
Kitchen Futures: Sustainable Kitchen

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Posted by Sarita
Senior Consultant – Design Insight

Languages spoken: English.
The last thing that inspired me: Chinese teacups from a small café in Camden Town, London - the most amazing collection of colours and textures.
My dream project: Something multi-sensorial.
My obsession: Stationery - retro inspired, Asian influenced, graphically intriguing, sensorially indulgent and the 'unique'!

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