INNOVATION TRAINING Accelerating innovation through Human-Centred Design

Accelerating innovation through Human-Centred Design

Innovation is a growing social and economic imperative that calls for people to be more innovative more often. But innovation is risky—anything new is by definition unfamiliar, unproven and untested. To manage these risks, we take a Human-Centred Design (HCD) approach to innovation.

Human-Centred Design helps mitigate the risks associated with the launch of new products, services, and strategies by understanding the needs, desires and contexts of the people we’re designing for and with, encouraging collaboration and communication amongst different disciplines, and engaging in frequent sense-checking of the solutions throughout the development cycle.

Through our practical, hands-on training programmes, we teach people a flexible framework for practicing the discipline of Human-Centred Design to drive innovation.

Our programmes are run in collaboration with our partner The Design Academy.

Types of training

We offer different types of training, from 90-minute Taster Sessions to 2.5+ day, fully-customised workshops. Public workshops are open to any organisation and are scheduled throughout the year. They are ideal if you’re looking for Innovation training for yourself or a few other people from your team and you don’t require customised content.

If you’d like training for larger groups, or customised content and scheduling, then Private (in-house) training is appropriate.

Public Courses

Accelerating Innovation through Human-Centred Design | More information…
A 2-day foundations course teaching participants 20+ HCD methods applied to practice scenarios from different industries.

Deep Dive into Co-Creation and Participatory Design
This one-day intensive workshop provides a deeper understanding of how to actively involve people in the design of concepts, products and services using methods such as Journaling, What’s-on-your-Radar, Buy a Feature and Build Your Own.

To reserve your place or to find out more information, email

Private Courses

Accelerating Innovation through Human-Centred Design | More information…
A 2.5-day foundations course that teaches participants 20+ HCD methods that guides people in developing a roadmap for driving innovation within their organisation.

Intensive Courses
Bespoke courses designed to deepen participants’ knowledge and competence in specific methods, such as:

Co-Creation – how to actively involve people in the design of concepts, products, and services through co-creation and participatory design methods

Business Model Generation and Innovation – how HCD methods can be used to enhance and develop innovative business models using the business model canvas

Minimum Viable Product – how rapid prototyping and testing can be used to develop an MVP

Innovation Catalyst – a training programme that teaches people how to design and run Innovation and HCD workshops within their organisation.

Bespoke Training & Consulting – we offer customised courses and consulting to help:
Activate existing innovation platforms or develop new ones
Develop innovative business models
Visualise, communicate and test concepts, value propositions, and business models

Contact for Innovation Training enquiries:

Karen Goldhill or Vassilios Kanellopoulos
Call: +44 20 8735 1111


What is design thinking?

At PDD, we get asked this question a lot. What is Design thinking? So here is a brief summary of what it means and the benefits it could have to your organisation.


A Doctor’s perspective on learning Human-Centred Design

During my internship with PDD, I participated in the LUMA Institute + PDD’s Human-Centred Design (HCD) for Innovation workshop that the PDD HCD team runs several times a year in London.


Mash up: Human-Centred Design & Business Model Canvas

A few weeks ago I posted a mash-of Larry Keeley’s Ten Types of Innovation and Alexander Osterwalder’s and Yves Pigneur’s Business Model Canvas (BMC).



“Fantastic introduction to the benefits of design thinking for any business. It makes what could be seen as foreign activities to “non-designers” accessible and easy to take away and introduce to your company.”