Pharmapack 2014, Europe’s main exhibition for pharma and healthcare packaging and drug delivery, has been another successful event for the PDD medical team. Attended by our well-connected Head of Medical Alun Wilcox and me – Sergio Malorni, we had many meet-ups with our past and current clients where we discussed their latest developments and initiatives. Likewise with our simple and clear message, our stand attracted other pharma reps new to us wanting to know how we can potentially respond to their many product development and usability engineering challenges. Let’s see what develops for us in the coming year. As for the exhibition the appropriate size and quality of suppliers and conference talks made this event well-liked; the show was focused which make it attractive for decision-makers to attend.
Interestingly while we were setting up the stand, we couldn’t help notice that design consultancies exhibiting at the show were almost all British. Despite English being the predominate language, the show was in Paris and the majority of suppliers and attendees were non-British – so no reason for continental European consultancies to stay away – or was it, and I say this without a sense of nationalism, a testament of the focus and quality of services provided by British consultancies in this sector?
As for trends, the desire for pharma companies to develop new devices is still strong – driven by many outstanding challenges that exists in drug delivery – improving efficacy, compliance and adherence, convenience, cost and user experience. Thus, we’ve seen new products for pain reduction such as Terumo’s new Nanopass thin needles, better looking packaging and electronics-based delivery systems.
We also saw many companies selling customisable platform technologies and veterinary medicine made its presence felt in in many ways, including a conference talk and the award winning FlexiBag & FarmPack developed by Virbac aimed at improving ergonomics and safety for large volume drug delivery.
Image credit: FlexiBag & FarmPack developed by Virbac
One of the highlights for us was the consistent positive reactions for our conceptualisation and development work of easypod™ for Merck Serono – even after seven years of it being on the market. The device sample in our display case stopped many engineers, pharma reps and academics in their tracks to learn more about it and how we went about gaining insights and creatively translating them into a commercially successful product.
Image credit: easypod™ delivery device, designed by PDD for Merck Serono
Referenced several times as a first-of-its-kind and an effective product during conference talks, it also attracted one passer-by exhibiting at the show telling us how he uses the product every day on his daughter and how great the easypod™ is. It’s hard to get a better accolade than a personal story where our work positively and meaningfully improves the life of a loved one.
We’d like to thank all who came to our stand and hope to see you again soon.
Posted by PDD
Languages spoken: Global.
The last thing that inspired me: Design and Innovation.
My dream project: A project that makes a difference in the world.
My obsession: Develop successful, award-winning and world-first products and experiences.
Image credit Feature image: PDD’s Sergio Malorni and Alun Wilcox at Pharmapack 2014. Image credit: PDD