Wearables are all the craze this year, but as the Apple acquisition of Beats shows us – the focus should be on headphones and not on the wrist. Marko Plevnik talks to Fortune Magazine on how the ‘original wearable’ has the potential to offer more than just a private music experience.
“The way music gets consumed, we’re slaves to convenience. It’s always on the go, really low fidelity, high noise. It’s almost an add-on to another experience. If headphones can add extra poignancy or meaning to music. That’s a good thing.”
To read the full article visit fortune.com
To get in touch with Marko, please contact him on:
t: +44 (0)20 8735 1111
Posted by PDD
Languages spoken: Global.
The last thing that inspired me: Design and Innovation.
My dream project: A project that makes a difference in the world.
My obsession: Develop successful, award-winning and world-first products and experiences.
Image credit A pair of Beats Studio headphones. Courtesy: Beats