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July 10 2014
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PDD

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Headphones are the original wearable. PDD features in Fortune Magazine

Wearables are all the craze this year, but as the Apple acquisition of Beats shows us – the focus should be on headphones and not on the wrist. Marko Plevnik talks to Fortune Magazine on how the ‘original wearable’ has the potential to offer more than just a private music experience.

“The way music gets consumed, we’re slaves to convenience. It’s always on the go, really low fidelity, high noise. It’s almost an add-on to another experience. If headphones can add extra poignancy or meaning to music. That’s a good thing.”

To read the full article visit fortune.com

To get in touch with Marko, please contact him on:

e: markoplevnik@pddinnovation.com

t: +44 (0)20 8735 1111

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Posted by PDD
@pddinnovation

Languages spoken: Global.
The last thing that inspired me: Design and Innovation.
My dream project: A project that makes a difference in the world.
My obsession: Develop successful, award-winning and world-first products and experiences.

Image credit A pair of Beats Studio headphones. Courtesy: Beats

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