March 14 2014
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Cross-pollination & inspiration. PDD features in Soap Perfumery & Cosmetics (SPC) Magazine

To create innovative beauty products and packaging, brands should look to other industries for inspiration and draw from their heritage. Maeve Keane and Sarita Wilkinson speak to Julia Wray.

In the article Maeve Keane, Principal of Design Insight tells SPC, “When it comes to design and innovation, cross-pollination is hugely important. The beauty industry is creating products for people whose lives aren’t siloed in the way organisations are.”

To read the full article click here.

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Posted by PDD

Languages spoken: Global.
The last thing that inspired me: Design and Innovation.
My dream project: A project that makes a difference in the world.
My obsession: Develop successful, award-winning and world-first products and experiences.