Knowledgebase

The benefits of using Computational Fluid Dynamics as a tool for innovation

Alex Hanson discusses the benefits of using PDD’s Computational Fluid Dynamics (CFD) packages as a powerful tool for creativity and exploration throughout the design process.

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Extract: Transport Edition

Welcome to Extract, a series that explores different sectors and asks ‘what will they look like in the future? In this edition, we focus on Transport, where globalisation, urbanisation and demographics steer the way we’re going to be living our lives in the future. As megacities, populations and markets grow and change there has never before been such a strong consumer desire to travel. Holidays are the number one global luxury, with 75 million people taking globally outbound flights across the world in 2011.

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Taming Complexity in the Operating Room

Modern hospitals are often hectic and complex environments. In this knowledge piece, Fabien Schmitt discusses how Human-Centred Design can be used to develop new products and services for the operating room – one of the most complex environments in the hospital – in order to “tame” this complexity and create safer and more user-friendly solutions.

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Improving Medication Adherence

Sergio Malorni reviews potential design and service solutions, strategies, processes and approaches such as Human-Centred Design that pharma companies can use to control the business risk associated with medication adherence.

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Live insights and trends data mapping

There are many ways that insights and examples can be communicated, from reports, to videos, to interactive tools. We created this interactive trends map to show one example of how trends data can be delivered so that it’s easy to access and keep up to date. By presenting information on an online, interactive platform, readers can explore the information at their own pace.

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What impact does culture and context have on graffiti writers around the world?

As part of our London Design Festival exhibition, we shared six posters looking at how culture and context affects the work of graffiti writers and street artists in five cities across five cities spanning from the US, Latin America, Europe and Asia. The digital version of this cultural research, ‘Graffiti in context,’ is available to view below.

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Extract: Personal Care edition

Welcome to Extract, a series that explores different sectors and asks ‘what will they look like in the future?’ In this edition, we focus on personal care, a sector which has seen dramatic change over the last few years and will grow even more in the next ten. From products that help keep our teeth clean to those that claim to keep us looking youthful, the personal care market has something for everyone.

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How do you think culture impacts design?

This is the question we invited visitors to our London Design Festival pop-up space to respond to. Over the course of the week we got some great replies. Some of the most interesting ones are captured in this short animation.

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Lost in Translation: Designing Across Cultures

PDD spoke at the PACE* conference on the importance of understanding multi-cultural nuances when designing packaging for different markets. This book provides a brief exploration of the wider issues surrounding cross-culture design, information on how to tackle it and inspiration from others who have done it well (and badly). *Packaging and Converting Executive Forum This […]

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Personal Care: Snapshots

Changes in the emerging markets, shifts in global consumerism and our insatiable desire to look and feel our best makes the personal care sector a very interesting place to be. We have identified some key trends and themes that are impacting the way we’re going to buy and apply personal care products in the future.

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The essential link between ethnographic research, human factors engineering and risk management in injection device development.

Last week I spoke at the Injectable Drug Delivery International Conference on the essential link between ethnographic research, human factors engineering and risk management in injection device development, a subject close to my heart. We come across many medical companies that engage in ‘over the fence R&D’, a process that can, and does, lead to gaps in device development.

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